Ligue 1: "French football has played too few games in China to date" (Gaël Caselli, LFP)

"The key factor in our international marketing position is that Ligue 1 has the football stars of tomorrow, thanks to the excellence of the French training centres. The primary objective of Angela Sun, VP business development of the French football office in Beijing (CHN), is to offer our TV rights to Chinese broadcasters, and to grow our brand...