Premier League: Southampton to display their official hashtag on the stadium seating

Southampton FC (Premier League) display their official hashtag, #saintsfc, on the Chapel stand of St. Mary's Stadium (capacity: 32,000), the club announced on the 23/08/2013.

The aim is to increase the visibility of Southampton and their subscribers on social networks. The club wants to develop fan engagement and interactivity. #SaintsFC hashtag is valued by Southampton on platforms where the club is now officially present, namely: Twitter, Facebook, Instagram and Google+.

"At Southampton, we are always looking fat new initiatives and this includes our social media strategy. Using Twitter is the fastest, easiest way of communicating with our fans," said Jordan Sibley, Head of Media at Southampton Football Club.

The club's Twitter account has 137,775 subscribers, and the Facebook page has 60,662 fans on the 26/08/2013.