China: Tag Heuer (watchmaker) becomes official watch of the Chinese national team

The Swiss watchmaker Tag Heuer has become the official watch of the Chinese Football Association (CFA) and the Chinese national team, on 20/03/2017. Neither the duration of the partnership, the amount, nor the activation programme have been disclosed. Tag Heuer has been the official timekeeper and official watch of the Chinese Super League since 02/03/2016.

"We truly appreciate Tag Heuer’s support at this very moment before this important match (China - South Korea, 1-0, on 23/03/2017). In addition, the brand new Chinese slogan of Tag Heuer, #DontCrackUnderPressure, will also inspire all of our football players to spare no efforts and continue to challenge themselves. Even though the Chinese football is still at a developing stage and facing various challenges, we will continue to hold our football dream, striving forward with all our effort," stated Lin Xiaohua, executive committee member of the CFA, on 20/03/201

FIFA rankings (male): China are 86^th (as of 09/03/2017)

• China are 86^th (407 points) in the latest FIFA / Coca-Cola rankings published on 09/03/2017, behind Qatar (84^th…