LaLiga: Sela Sport commercial agency of the Spanish League in the Middle East and North Africa

The sports marketing agency Sela Sport, headquartered in Jeddah (Saudi Arabia), has beceme the official and exclusive commercial agency of LaLiga in the Middle East and North Africa, announced the Spanish League on 05/04/2017.

Sela Sport aims to develop the commercial revenues of the Spanish League in this region, exploiting its rights there. Founded in 1995, the agency also operates the rights of the Saudi Federation and the Saudi League, Saudi and Egyptian clubs, and organises friendly matches, some having already involved Real Madrid and Atletico Madrid.

"This is a very important agreement for LaLiga, because the Middle East and North Africa are strategic territories for us. It is paramount for LaLiga to constantly get closer to its fans all over the world and we're sure that this new partnership will contribute towards that. LaLiga is the best league in the world and we've got to join forces with the best in every domain," said Adolfo Bara, LaLiga managing director in charge of sales, marketing, and sponsorship, at the presentation of the partnership on 05/04/2017.

"Another step…