Sponsorship: the Bank & Insurance sector invests €2bn per year globally (Nielsen Sports)

"If almost all industries invest in sport, the Bank & Insurance sector stands out as a leader in sports sponsorship, both nationally and globally. We estimate spending on sponsorship from this sector exceeds €2bn per year across all sports in the world and in a context of relatively stable amounts of investment, compared to other sectors," stated the French office of the US research firm Nielsen Sports, in a publication entitled "Banking / Insurance and Sponsorship" and published on 05/04/2017.

By the volume of signed partnerships, football tops of the list of sports sponsored by the Bank & Insurance sector, on every continent except North America, where American football occupies the first place. In Europe, this sector next primarily invests in handball and basketball. In France, insurance companies prefer rugby, cycling, and sailing to the two aforementioned sports.

"If the sponsorship deals are very numerous, the amounts involved are also very important: the 10 largest sponsorship contracts globally represent for the current season about €300m. These are mainly international…