France: Conforama (distribution) acquires the title naming rights to Ligue 1 (2017-2020)
Conforama, a French group specialising in the distribution of furniture, home decoration, household appliances, and electronics, has acquired the title naming rights to Ligue 1, announced the LFP on 20/04/2017. The French football first division will be called the "Ligue 1 Conforama" from the 2017-18 season.
The contract is for three seasons...