Ice Hockey: Liqui Moly (engine lubricants) becomes official sponsor of the 2017 World Championship

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has become an official sponsor of the 2017 World Ice Hockey Championship, announced the Swiss agency Infront Sports & Media, the media and marketing rights manager of the competition, on 20/04/2017.

This is a second level partnership in the sponsorship hierarchy of the competition, which will be co-hosted at the AccorHotels Arena (14,500 capacity, Paris, FRA) and the LANXESS arena (18,500 capacity, Cologne, GER) from 05 to 21/05/2017.

As part of this partnership, Liqui Moly gets visibility "brand exposure in prime camera view positions including board advertising behind the goals in both arenas as well as logo integration across all official print material, the IIHF website and video spots on-site," said Infront Sports & Media.

• "The partnership includes hospitality packages for Liqui Moly, and activation opportunities throughout the competition," added Infront Sports & Media on 20/04/2017.

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