LaLiga: SportPesa (betting) becomes a regional partner of the Spanish League in Africa until 2020

The Kenyan sports betting operator SportPesa has become a betting partner of LaLiga in Africa, on 26/04/2017. This partnership, in the 4^th level of the sponsorship hierarchy of the league, extends over a period of three years, until 2020.

"the agreement will help LaLiga grow and get closer to its fans in Africa, which is a strategic territory as over three quarters of the population are interested in football, with millions of fans tuning in across the continent to watch the flamboyant Spanish football. With this agreement, it hopes to achieve much greater visibility and understanding of Spanish clubs overseas. It is another example of LaLiga's internationalisation strategy, the aim of which is to expand its brand and fly the flag for Spanish football all over the world," stated the Spanish Professional Football League on 26/04/2017.

• This is the second regional partnership in Africa for LaLiga, after the deal concluded with Kingsley Beverages, a South African manufacturer and distributor of beverages, became a regional partner in South Africa on 01/11/2016.
• "Already active in…