Serie A: Frecciarossa trains extend partnership with Juventus by three seasons

Italian high-speed train brand Frecciarossa, subsidiary of Italian state-owned railway company Trenitalia, has extended its partnership by three seasons with Juventus (Serie A), the club announced on the 01/09/2013. Both parties are bound until the end of the 2015/16 season. Frecciarossa has been supporting Juve since the 2012/13 season.

Frecciarossa (the "red arrow") will be advertised in Juventus Stadium (41,000 seats) and hospitality areas. The brand remains official carrier of the club. The players and staff will use the trains of the company for some of their travels in Italy.

The agreement was unveiled during the opening of the Legends Club, VIP Lounge of Juventus Stadium during the pre-match of Juve-Lazio (4-1, second day of 2013/14), on the 31/08/2013.

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Trenitalia

Rail transport

• Founded: 2000
• Headquarters: Rome (Italy)
• Employees: 39,600 (2010)
• Turnover: €5.7bn (2010)

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