France: SFR acquires TV rights to both European Cups (€350m / season for 2018-2021)
The French telecommunications conglomerate SFR Group will pay around €350m per season for all the TV rights, valid in France, to the Champions League and the Europa League for the 2018-2021 cycle, according to multiple sources on 11/05/2017. The price of the TV rights of the European Cups in France would thus be multiplied by 2.12 compared to...
