Samsung partner of the Brazilian Football Confederation in 2013/14

South Korean Samsung Electronics group has become partner of the CBF (Brazilian Football Confederation) the body announced, on the 02/09/2013. Both parties are bound for the whole 2013/14 season, including the 2014 World Cup, which will take place from the 12/06 to the 13/07/2014 in Brazil.

The amount of the agreement is estimated at €2m. The CBF has generated €75.4m through its sponsorship contracts in 2012/13.

Samsung will create a range of themed apps for smartphones and tablets to support the Brazilian team. The Korean group will also exploit the CBF's image in international campaigns.

"We very much welcome this partnership with Samsung. It is a matter of pride for us to partner with a business sponsor of such credibility and respectability," said CBF president Jose Maria Marin.

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