UEFA: sale of licensing rights in six categories for 2018-2021 club competitions

News Tank Football - Paris - News #93452 - Published on
©  UEFA
©  UEFA

UEFA has launched the sales process for the licensing rights in several product categories for club competitions organised by the body for the 2018-2021 period, starting from 12/05/2017, the European football confederation announced on the same day.

Six product categories are open to tenders:
• Signed memorabilia
• Security tags / holograms (proof of product authenticity)
• Umbrellas
• Premium Business Accessories and Luggage (can potentially be separate packages)
• Panoramic photos (club competition finals)
• Competition patches (official badges worn on player shirts and that can be purchased by fans to feature on UCL club shirts)

The rights cover the 2018-19 to 2020-21 editions of the Champions League, the Europa League, the European Supercup, the UEFA Youth League, and the Futsal Cup. The Swiss agency TEAM Marketing manages the centralised marketing of audiovisual, sponsorship, and licensing rights to the club competitions organised by UEFA from 1992 until 2021 (with an option to extend until 2024).

Interested suppliers have until 02/06/2017 to contact TEAM Marketing (licensing@team.ch…

©  UEFA
©  UEFA

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode