AFC Ajax: Aegon (insurance) extends its partnership until 2018-19, but decreases its commitment

The Dutch insurance company Aegon is downgrading its partnership with AFC Ajax (Eredivisie) from official sponsor to official supplier from 2017-18, the club announced on 09/05/2017. This contract, which is in the fourth level of the club's sponsorship hierarchy, has been extended until the end of the 2018-19 season.

Aegon was a major partner and main shirt sponsor of the club from 2007-08 until 31/12/2014, when they were replaced by the Dutch telecommunications operator Ziggo. Aegon then demoted its partnership level from major partner to official sponsor, from 01/01/2015 until the end of the 2016-17 season.

"Long-term cooperation is our aim and with Aegon we have many beautiful things politely. We are pleased that Aegon remains involved with us and therefore look forward to even more beautiful things in the future," said Menno Geelen, commercial director of Ajax.

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Aegon

• Sector: insurance
• Founded…