Tennis: Swiss Roger Federer becomes ambassador of the Italian group Barilla for the "long-term"

The Swiss tennis player Roger Federer has become a brand ambassador of the Italian food group Barilla, on 05/05/2017. Federer's contract is a "long-term agreement," said the Italian group.

"Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s favorite activities. Pasta has been part of my daily diet for so many years that this partnership is a natural. I am excited to be joining forces with Barilla," said the former world men's number one tennis player.

Guido Barilla, president of the pasta group, is one of the shareholders of Nuovo Inizio SrL, the company that owns Parma Calcio 1913 football club (Lega Pro). The headquarters of the Barilla Group are in Parma (ITA).

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Roger Federer

• Activity: professional tennis player
• Nationality: Swiss
  • Born on 08/08/1981 in Basel (Switzerland)
• Honors (as of 12/05/2017): 91 titles in singles (including 18…