eSports: FC Basel creates team and recruits a player for the FIFA video game

FC Basel 1893 (Raiffeisen Super League) have launched an eSports team for the FIFA 17 video gam by recruiting a via the game itself, announced the club on 11/05/2017. Luca Boller, who will play under the pseudonym "FC Basel 1893 Lubo" is the first player of the Basel eSports team.

The creation of the eSports section of FC Basel was done in collaboration with bPartGaming, the German eSports management agency. BPartGaming manages the career of Luca Boller and recommended the player to the Swiss club. Luca Boller will be integrated into a team that will progressively enlarge, and will represent FCB in both national and international competitions.

"eSports is an exciting subject that offers a totally new opportunity for a football club to present itself as a brand to a younger audience. We have deliberately chosen only the FIFA game for the club to embark on," explained Martin Blaser, marketing, sales, and business development director at FC Basel 1893, on 11/05/2017.

Switzerland: FC Basel are the fourth club to launch an eSports team