2017 Audi Cup: Infront Sports & Media becomes marketing partner of the competition

Infront Sports & Media has become the official marketing partner of the Audi Cup, a pre-season tournament organised at the Allianz Arena in Munich (75,000 seats, GER) on 01 and 02/08/2017, announced the media rights and marketing agency on 12/05/2017.

As a part of this partnership, Infront Sports & Media will market the international TV rights of the 2017 Audi Cup and provide the broadcasting services. Infront Sports & Media will also sell the marketing rights and hospitality packs of the competition.

“The Audi Cup is one of the most attractive pre-season tournaments in football. We are proud to be able to comprehensively market a tournament of this caliber across marketing, media and hospitality," said Stephan Herth, executive director of summer sports at Infront.

The Audi Cup is a biennial tournament, the first of which took place in 2009. The competition takes place at the Allianz Arena of FC Bayern Munich, a club of which Audi is a partner and shareholder. The media rights, sponsorship, and hospitality of the competition were marketed, since its inception, by the Swiss agency…