Bundesliga: Allyouneed Fresh (online grocery) shirt sleeve sponsor of Schalke 04 (2017-2021)

Allyouneed Fresh, a German online supermarket specialising in food distribution, has become a partner and the shirt sleeve sponsor of FC Schalke 04 (Bundesliga) on 17/05/2017. This partnership will begin in 2017-18, and run until the end of 2020-21, for a duration of four seasons. The total financial amount is estimated at between €20m and €22m, or between €5m and €5.5m per season, according to German specialist media.

As part of this partnership, Allyouneed Fresh gets visibility on the left sleeve of the Schalke 04 shirt. The DFL has authorised the 36 clubs of the Bundesliga and 2.Bundesliga to market the left sleeve area of the official kits from the 2017-18 season, on 02/12/2015.

TSG 1899 Hoffenheim were the first Bundesliga club to have entered into such a partnership, with the German direct sales company proWIN, a "Business Team" partner of the club since 2016-17. proWIN expanded its partnership to become the shirt sleeve sponsor on 03/04/2017. The contract between proWIN and TSG Hoffenheim extends "at least" until the end of the 2018-19 season for an annual amount of more than…