Bundesliga: bwin (betting) to become "champion" partner (2^nd level) of Borussia Dortmund (2017-21)

bwin, a sports betting operator which belongs to the British group GVC Holdings, has become a "champion" partner of Borussia Dortmund (Bundesliga), on 16/05/2017. This 4-year partnership, in the second level of the club's sponsorship hierarchy, will extend until the end of the 2020-21 Bundesliga season. The annual amount is estimated at €3m by German specialised media.

As part of this partnership, bwin will gain visibility on the signage at Signal Iduna Park (81,360 capacity), on the interview panels, and on the club's communication platforms. In addition, "bwin will provide the BVB fans with the latest odds and information through its app and website," said the club.

"We want to involve the BVB fans in our sponsoring as much as we can" (S. Heilmann, bwin)

• "Echte Liebe (True Love) is the BVB brand promise and it is this love that connects bwin - much like the Black and Yellows and their fans - with football.

• As a BVB Champion Partner, bwin is back in the Bundesliga. We want to involve the BVB fans in our sponsoring as much as we can and we have a range of exciting ideas that…