Puma: sports equipment manufacturer launches "Netfit" technology, a customisable lacing system

The German sports equipment manufacturer Puma has launched "Netfit" technology, a customisable lacing system, on 16/05/2017. "The system enhances fit and support by combining a high grade engineered net with form-fitting base materials. With netted mesh, users will now have complete control and versatility over how they lace up. No matter the style, needs, or shape, you can customise your shoe the way you see fit," said Puma.

The running shoe "Speed Ignite Netfit" (€140), the streetwear shoe "Tsugi Netfit" (€110), and the new football boot for synthetic surface "365 Ignite Netfit" (€100), unveiled by Puma on 27/04/2017, are the only shoes of the brand equipped with "Netfit" technology as of 18/05/2017. They are now available on the sports equipment brand's online store and in Puma stores.

"The innovation and performance teams at PUMA have developed five different lacing options to help provide guidance, but the possibilities to lace are endless," added Puma.

Puma offers five types of lacing to "help provide guidance, but the possibilities to lace are endless"

• Standard lacing for…