Premier League: New Balance launches a pair of trainers in Liverpool FC colours

New Balance and Liverpool FC (Premier League) have launched the New Balance LFC 247s, a pair of trainers in the colours of the club, on 18/05/2017. New Balance has been the equipment supplier of Liverpool FC since the 2015-16 season. The contract extends until the end of the 2017-18 season for an estimated annual amount of £25m (€29.8m).

"Liverpool FC and New Balance have today revealed their first collaborative trainer, in celebration of the club's 125^th anniversary," said the club, which was officially established in the city of Liverpool (ENG) on 03/06/1892.

The "New Balance LFC 247s" is an edition derived from the classic "New Balance 247," sold at the price of £70 (€80) on the online shop of the American equipment manufacturer. This pair of trainers, as well as the Liverpool FC shirt for the 2017-18 season, is now available on the sport equipment supplier's online store and in the club's boutiques.