Manchester City: Carlsberg (beer brand) becomes a regional partner in the United States until 2018

The Danish beer brand Carlsberg, via St Killian Importing, the importer of the Danish beer in the United States, has become a regional partner of Manchester City FC (Premier League) in the United States, on 19/05/2017. This partnership, in the second level of the club's sponsorship hierarchy, will run for one year, until May 2018.

As part of this partnership, Carlsberg becomes the "official beer" of Manchester City in the United States. Carlsberg will launch numerous partnership activations to engage the club's fans at Manchester City pre-season matches in Houston, Los Angeles, and Nashville (USA), added the club.

• In the United Kingdom, the Dutch beer company Heineken Sector: Beer group Founded: 1864 Main brands: Heineken, Amstel, Desperados, Sol, Strongbow, Affligem, Foster's, Bulmers, Tigers, Sudden Death, Grimbergen, Cruzcampo, Sagres, Birra Moretti, Tecate… NV is a regional partner and the "official beer" of Manchester City. Heineken NV extended its regional partnership with the club on 12/12/2016.
  • Neither the duration nor the financial details of this partnership…