Hisense: "UEFA, FIFA partnerships allow us to gain 4 to 5 years of commercial activity" (D. Neymarc)
"Our partnerships with UEFA and FIFA will allow us to gain four to five years of commercial activity. The sponsorship of major sporting events is an accelerator of visibility, reputation, and sales for a brand," said Damien Neymarc, head of marketing of Hisense France, to News Tank Football on 26/05/2017.
The Chinese electronics group, number 3...