Premier League: Joie (childcare products) to become Liverpool FC's "family" partner (2017-2020)

Joie, a British manufacturer and distributor of childcare products, became the "family" partner of Liverpool FC (Premier League), on 16/05/2017. This "family" partnership, the first in the club's history, will be in the second level of the club's sponsorship hierarchy, and will take effect from the 2017-18 season and run until the end of the 2019-20 season, which is three seasons.

As part of this partnership, Joie will market a range of baby products in the Liverpool colours, and have "Liverpool FC" stamped on them. "A portion of the proceeds will go to the Liverpool Foundation to help make amazing things happen in the lives of children and youth," said the childcare products manufacturer.

"We want to help more parents around the world bring their kids along on trips big and small, journeys near or far - and teaming up with Liverpool FC will help us do just that," added Joie.

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