Manchester United set up a 360° image system in each game in 2013/14

Manchester United (Premier League) have set up in collaboration with their partner Chevrolet, a 360 ° panoramic photographs system to capture images of the spectators during each pre-game of the 2013/14 season at Old Trafford (76,000 seats), the club announced on the 05/09/2013.

The initiative was launched during the 2012/13 season. At each fixture, a 360º multibillion pixel image is taken from the lawn. The spectators at the stadium can then be spot in the stands by zooming in on the application accessible from Manchester United's web site. Then, they then have the opportunity to identify themselves via their Facebook page.

In 2013/14, the system was put in place during the Manchester United - Chelsea FC (0-0) match, on the 26/08/2013.