LaLiga Santander: SD Eibar launch a Mandarin version of its website for Chinese market

SD Eibar (LaLiga Santander) have launched a Mandarin version of its website on 10/05/2017. The club's website is now available in five languages: Basque, Spanish, English, Japanese, and Mandarin.

Chinese users will now be able to access data on the club's history, infrastructure, and latest club news thanks to this new version of the website. Eibar are also hoping to launch an account on the Chinese social media network Sina Weibo. The club is already present on the Chinese instant messaging platform We Chat.

"The launch of the Mandarin version is part of the strategy to intensify the internationalisation of the club in various emerging markets in the football world, especially in Asia," said the club.

• The SD Eibar finished 10^th in the 2016-17 LaLiga Santander Spanish first division (20 clubs); naming rights contract to the bank Santander since 2016. final table, with 54 points (15 wins, 9 draws, 14 losses).

A growing presence in Asia for SD Eibar

• SD Eibar launched…