West Ham United: shirt sponsor Betway does a "Gogglebox" video to review the club's season

West Ham United FC (Premier League) and their main shirt partner, the betting operator Betway, have launched a video activation based on the popular British reality chat show "Gogglebox" to celebrate the London club's first season in the London Stadium, on 18/05/2017.

"Gogglebox" is a reality show of Channel 4, the British public channel, in which persons are filmed chatting about the television programme that they are watching at the time.

For the West Ham video, players and staff of the club are filmed while watching a video reviewing the club's 2016-17 season, including the official inauguration of the London Stadium (57,000 capacity) at Queen Elizabeth Park with a pre-season match against Juventus (Serie A TIM) on 07/05/2016 (won by the Italian club 3-2) in front of a crowd of 53,966.

Betway: shirt sponsor of the "Hammers" until 2019-20

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