Bundesliga: Deutsche Börse (trading) becomes shirt sleeve sponsor of Eintracht Frankfurt (2017-20)

The German group Deutsche Börse, a financial market operator which manages the activities of the Frankfurt Stock Exchange, has become the financial centre partner and shirt sleeve sponsor of Eintracht Frankfurt (Bundesliga), on 23/05/2017. This three year deal is in the third level of the club's sponsorship hierarchy, and will take effect from the 2017-18 season, and run until the end of the 2019-20 season. The annual amount is estimated at €2m by specialised German media. Eintracht Frankfurt had asked Lagardère Sports Germany, the German branch of Lagardère Sports & Entertainment, to conduct negotiations with Deutsche Börse.

As part of this partnership, the Deutsche Börse logo will appear on the sleeve of the Eintracht Frankfurt shirt, from 2017-18, as the DFL has authorised the marketing of the shirt sleeve from 2017-18, on 02/12/2015. "The partnership focuses on hosting larger and smaller events, which Deutsche Börse as premium and financial centre partner will co-sponsor with Eintracht, in and around Frankfurt. Details of such activities will be announced in advance when the…