Hockey: Skoda (automobiles) extends partnership with international federation until 2021

The Czech automobile manufacturer Skoda and the IIHF have extended their partnership for four additional years, announced the international hockey federation on 19/05/2017. This partnership, in the first level of the federation's sponsorship hierarchy, will now extend until 2021. Škoda has been a main partner of the IIHF since 1992.

Skoda remains a main partner of the IIHF and the Ice Hockey World Championships. The 2017 edition of the world championships were co-hosted in France and Germany, and ended with Sweden as the champions on 21/05/2017.

Infront Sports & Media, a Swiss agency specialising in media rights and marketing management, and who is the hockey federation's media and marketing partner, is also extending its partnership with the IIHF for an additional four years, announced the IIHF on 19/05/2017. This partnership, which also started in 1992, will extend until 2021.

"The Skoda partnership has become a visible and recognised part of the branding at World Championships" (IIHF)

• "The Skoda partnership has become a visible and recognised part of the branding at World…