2017 International Champions Cup: Tag Heuer (watchmaker) official watch of the American edition

The Swiss watchmaker Tag Heuer has become the official sponsor of the US-based portion of the 2017 International Champions Cup, a pre-season friendly tournament scheduled in the USA, China, and Singapore, announced its organisers, Relevent Sports and Catalyst Media Group, on 23/05/2017. The American edition of the tournament is scheduled from 19 to 30/07/2017.

This is the first time that Tag Heuer has become a partner of the International Champions Cup. As part of the partnership, "Tag Heuer will have assets at 5 premier games - including three where its partner Manchester United FC will successively defy Manchester City FC (on 20/7/2017), Real Madrid CF (23/07/2017), and then FC Barcelona (on 26/07/2017)," said the Swiss watchmaker.

"Tag Heuer will showcase the brand’s luxury timepieces in select markets throughout the tournament. TAG Heuer’s partnership with the International Champion’s Cup is a natural broadening of the brand’s involvement in the sport as it reaches even further into the growing soccer fan base," added the Swiss watchmaker.

International Champions Cup: promotional…