Social Networks: FC Cologne become the first German club to create their Foursquare page

FC Cologne have become the first German team to partner with social network Foursquare, on the 20/08/2013. The agreement covers the 2013/14 season and allows the club to expand its digital visibility. Foursquare is a social network available on smartphones. With a GPS system, it allows users to check-in at venues.

FC Cologne invite fans to follow the club's page and identify themselves on Foursquare when attending a game at RheinEnergie Stadion (50,000 seats). One of the goals for clubs and companies present on this platform is to attract and retain new audiences.

The RheinEnergie Stadion has 5268 locations and FC Cologne's Foursquare page has 12,712 "Like" on the 06/09/2013.

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Foursquare (figures from January 2013)

• Free Smartphone Application
• Social network launched in March 2009
• Headquarters: New York (United States)
• CEO: Dennis Crowley
• Community: over 30 million users
• More than three billion…