Serie A TIM: Juventus Stadium to become the "Allianz Stadium of Turin" for the 2017-2023 period

"Allianz Stadium is the new name of Juventus' home ground after the club signed a naming rights agreement with Allianz (German insurance conglomerate) and Lagardère Sports, holders of the facility’s naming rights," announced Juventus, on 01/06/2017.

The Juventus Stadium (41,570 capacity) will be named "Allianz Stadium of Turin" from 01/07/2017 and until 30/06/2023, six seasons in total. The contract between Juventus and the insurance company Allianz was brokered via Lagardère Sports & Entertainment, the marketing agency to which the Italian club had entrusted the sale of naming rights to Juventus Stadium, in 2008.

"It’s with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one - the naming of our home. The arrival of a global giant in the insurance sector such as Allianz is further testament to how Juventus has established itself as a first-class international institution, whilst enriching a stadium that has played a significant role, since its inauguration in 2011, to creating history with six legendary Scudetto titles (Italian…