LaLiga Santander: Blu (smartphones) to become shirt sponsor of Valencia CF for 2017-18

The North American manufacturer and distributor of smartphones, Blu, has become a main partner and main shirt sponsor of Valencia CF (LaLiga Santander), announced the club on 30/05/2017. This partnership, in the first level of the club's sponsorship hierarchy, will extend until the end of the 2017-18 season, which is for one season, "with the possibility of extending the contract for an additional year," said the club. The total amount per year is estimated between €3.2m to €4m by specialised Spanish media.

"This agreement gives us a double added value, we are associated with an international brand who have been built upon quality and ambition. We are going to break the barriers of traditional sponsorship, because this agreement opens the door to a new digital frontier and the ability to interact on social media with our partners and fans," said Damià Vidagany, Valencia CF's director of marketing and communication.

• Valencia CF have been without a main shirt sponsor since the end of the 2013-14 season, after the end of the contract between the club and Solar Jinko, a Chinese…