NBA: Twitter and Facebook communities of the franchises (June 2017)

The 30 franchises of the NBA have a cumulative total of 157.8 million fans on the social networking site Facebook, as of 02/06/2017. This amount is 32% less than the 20 LaLiga Santander clubs (231.4 million fans) or 35% less than the Premier League clubs (244.7 million) for the same date.

On average, each franchise in the North American professional basketball league has 5.26 million fans on Facebook, a figure 8% lower than the average of the Top 100 European football clubs with the most fans on the social network (5.73 million, on 02/06/2017).

NBA franchises have three times more fans on Facebook than followers on the microblogging platform Twitter (47.2 million). New York, the largest urban area in the United States by the size of its population (23 million inhabitants), sees its franchise the Knicks ranked 9^th among the follower base on Twitter and 10^th in terms of Facebook "Likes".

The Lakers, the Los Angeles-based club (the second largest urban area in the United States with 18 million inhabitants), is the NBA franchise with both the most fans on Facebook (21.8 million) and…