AS Roma: club generates 70 million video views on Facebook for Francesco Totti's farewell

AS Roma (Serie A TIM) generated over 70 million video views for content posted on the club's Facebook page in the week leading up to the AS Roma - GFC Genoa game (3-2, Matchday 38 of the Serie A TIM on 28/05/2017), which was the final game of Francesco Totti, the former Italian international and legendary player of the capital club, AS Roma announced on 02/06/2017.

In addition to the over 70 million views, these videos were shared over 850,000 times and generated over 170,000 comments. The club also posted a Facebook Live streaming broadcast of the farewell ceremony after the match which lasted 48 minutes and drew 12.4 million views, was shared 225,000 times, and generated 615,000 "Likes".

AS Roma have 8,872,488 Facebook fans according to News Tank Football data as of 01/06/2017. This ranks the club 16^th in Europe on this platform.

AS Roma: four separate videos on Facebook drew over 10 millions views in the month of May

• "AS Roma broke the 10 millions views mark four times in the final four days of May (2017):
  • 16.2 millions views for a montage of players and fans crying;
  • 12.4…