UCI WorldTour (cycling): the Facebook and Twitter communities of the teams (June 2017)

The 18 UCI WorldTour cycling teams have a cumulative total of 4.9 million fans on the social network Facebook, an average of 273,050 per team in the competition, on 04/06/2017. This is 1.5 times more than their number of followers on Twitter the micro-blogging platform (3,196,589, or 177,588 on average per team), on 01/06/2017.

The UCI WorldTour Twitter follower base increased by 65,716 units for May 2017, or +2.1%, a percentage growth number 0.3% higher than the month before (+1.8%). In absolute value, the biggest increase over the past month is from the Movistar Team in Spain (+18,462 followers), who won the 2017 Giro d'Italia team classification (05 to 28/05/2017).

On Twitter, two teams, Team Sky and the Movistar Team, have a combined 41% of the follower base of the UCI WorldTour. The third team is needed, the American Trek-Segafredo, to reach the same level in terms of Facebook fans. The American cycling team has 3.2 times more Facebook fans (621,079) than Twitter followers (192,703).

• The official Facebook page of the UCI has 470,738 fans on 04/06/2017, virtually the 4^th best…