SIS 2017: "We must also be a world leader in digital and entertainment" (A. Diggle, Man. Utd)

"We are first of all a football club, that is the most important thing, the minute we lose sight of this, is the minute we get our priorities wrong. But at the same time, in terms of how we tell our club’s story and how we engage with our fans on digital media, we must also be a world leader in digital and entertainment as well," said Andrew Diggle, the head of media at Manchester United FC (Premier League), during the 2017 Sport Innovation Summit organised by the Mexican digital marketing and event company specialising in sports innovation, Moveo Lab, at the Auditorium Paris Centre Marceau (Paris, FRA), on 06/06/2017.

"There is so much content and information posted that we need to be aware of how we present ourselves digitally. We are the focal point of any story as our word is official and accurate, and we are the point of truth within the rumours and speculations that go around. One of our best advantages is the close connection we have with the players. What goes on behind the scenes is exactly what the information-seeking fans want to hear and see. We need to be the centre of…