Borussia Dortmund: Würenbacher (beer) becomes a regional partner in China until 2019

The German beer company Würenbacher has become a regional partner of Borussia Dortmund (Bundesliga) in China, on 01/06/2017. This partnership will run for two years until 2019 and has made Würenbacher the "official beer" of the club in China. The agreement was brokered by the sports marketing agency SportQuake.

The agreement was signed in Shanghai, China, in the presence of two former players from Borussia Dortmund, Karl-Heinz Riedle and Lars Ricken, as well as Benedikt Scholz, the head of business development and international relations of the club, and Zhao Yuning, the vice president of Würenbacher.

"Our great fanbase in China is one of the reasons why Würenbacher identified us as the perfect fit. Our IP and social media channels will give Würenbacher an ideal platform upon which to continue its growth in their desired regions," said Benedikt Scholz on 01/06/2017.

• In Germany, Brinkhoff's beer is the "champion" partner of Borussia Dortmund, in the second level of the club's sponsorship hierarchy.
  • The agreement will run until 2022-23.