NGT Europe: "Personalisation of pitches to generate profit from stadium operations" (Aurélien Hénon)

"We offer a new service - the personalisation of pitches by blowing air that creates the light green / dark green contrast - to generate profit from stadium operations by adding a new offer to the table and adding a new source of income without damaging the pitch," said Aurélien Hénon, business development manager at New Ground Technology Europe, to News Tank Football on 10/07/2017.

New Ground Technology Europe is a company that distributes a new pitch personalisation system. They made a name for themselves at the Premier League match between Leicester City FC and AFC Bournemouth at the King Power Stadium, on 21/05/2017, by printing the Leicester City logo on the centre circle. "John Ledwidge, head groundsman of Leicester City FC, and the Premier League, agreed to have the club logo printed for the club's last matchday of the Premier League season against AFC Bournemouth on Sunday, 21/05/2017. It took a morning to print the Leicester City FC logo, which was seen by the stadium spectators and the TV audience," explained Aurélien Hénon.

"FIFA regulations prohibit the use of the…