2018 World Cup: 5.26 million viewers for Scotland - England in the UK on ITV and Sky (share 32%)

Scotland - England (2-2), a UEFA-zone qualification match for the 2018 World Cup (Group F) at Hampden Park (Glasgow, SCO), drew 4.731 million viewers on average in the UK on the free private TV channel ITV on Saturday, 10/06/2017 (kick-off 17:00 local time, 18:00 CET).

This represented an audience share of 32% and allowed ITV, who holds the broadcast rights to the 2018 World Cup qualifying matches for the England team, to achieve the best performance in the British TV market for 10/06/2017.

The game was also broadcast in the UK on the private pay-TV channel Sky Sport 1, who holds the entire broadcast rights for the 2018 World Cup qualifying matches for Scotland, which drew 536,000 viewers on average (pre-game from 16:00 local time, 17:00 CET). Audience share: 3.7%.

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