MLS: Toyota acquires the naming rights to FC Dallas stadium (Texas)

Japanese car manufacturer Toyota has acquires the naming rights to the stadium of FC Dallas, playing in MLS (Major League Soccer), the franchise announced on the 10/09/2013. The stadium (20,500 seats) is now called the Toyota Stadium and the club's training center has been renamed as Toyota Football Center.

FC Dallas were looking for a naming partner since the 08/01/2012, when Pizza Hut company had terminated its naming contract. The 20-year agreement only last for six seasons. The stadium was then called Pizza Hut Park for €750,000 per year.

The soccer franchise has searched for a naming partner for 18 months, a problem the American football franchise of the Texas city also faced. The Dallas Cowboys have signed a partnership with U.S. mobile operator AT & T on the 26/07/2013, after having tried to sell the naming of their 80,000-seat stadium for four years. The multi-year agreement provides an estimate €12.7m to €14,3m per season to the Cowboys, making it the largest naming contract in the NFL (National Football League).