PSG: mobile operator Ooredoo on the back of the shirt and 'Camp des Loges' naming partner

Qatari mobile operator Ooredoo has become sponsor on the back of Paris Saint-Germain (Ligue 1) shirt and naming partner of 'Camp des Loges' (PSG training center), which has been renamed Ooredoo Training Centre, the club announced on the 12/09/2013. Both parties are bound until the end of the 2017/18 season.

Ooredoo is present on the back of Paris Saint-Germain shirts, on the training kits sleeves and on the Parc des Princes pitch side LED system.

The naming of the training center is the first of its kind in any sport in France. In England, Manchester United sold the naming rights of their technical center to English insurer Aon for €17.8m per year, from the 01/07/2013 to the 06/30/2021.

"Paris Saint-Germain and Ooredoo both have set high goals in reaching audiences around the world. This sponsorship will enable us to reach out to new Paris Saint-Germain fans in markets with large youth populations that follow and play football. We also look forward to using our global reach to give back to communities through our shared community coaching programme," said Nasser Al-Khelaifi, president…