Premier League: M88 (sports betting) becomes main shirt sponsor of AFC Bournemouth until 2018-19

M88, the online sports betting and gambling operator in Asia, has become the main shirt sponsor of AFC Bournemouth (Premier League), on 21/06/2017. This partnership, in the first level of the club's sponsorship hierarchy, will extend until the end of the 2018-19 season, a period of two seasons. The partnership was created, planned, and negotiated by the sports marketing agency SportQuake.

"This partnership is the most important in the history of the club," said Bournemouth. M88 will be displayed on the front of the club shirt. The online gambling operator will also get key branding pitchside at the Vitality Stadium (12,000 capacity) for all Premier League matches of Bournemouth.

The M88 brand has succeeded its parent company Mansion Group, sponsor of the Bournemouth AFC shirt in 2015-16 and 2016-17. "M88's partnership with the Cherries allows the brand to bring football fans and customers in Asia closer to the club, with the creation of exclusive content and access," added the Premier League club.