China: Sportradar AG signs a partnership with Beitai Digital as sports data solution provider

The Swiss company Sportradar AG, which specialises in the monitoring of sports betting and sports data solutions, has announced a partnership with Beitai Digital, a supplier of sports data products in China, on 22/06/2017. This partnership will offer "Sportradar's engaging sports data solutions to China’s fast-growing sports market."

"Beitai Digital is renowned in Asia for the distribution of informative data products for major international sporting events. The company has finalised long term partnerships with highly respected digital media companies and Chinese broadcasters such as Tencent, Sina, Sohu, Hupu, and Bytedance, and it also delivers data visualisation tools to national TV broadcaster CCTV-5. Beitai Digital have also provided data analytics services and fan engagement solutions to a number of Chinese Basketball Association clubs such as Guangdong Southern Tigers, Zhengjiang Lions, and Shanghai Sharks," said Sportradar.

"We were focused on finding the perfect partner to help Chinese platforms and publishers provide the best and most compelling content. Beitai Digital has…