Bundesliga: Indeed (job search) new main shirt sponsor of Eintracht Frankfurt (2017-2020)

Indeed, an American digital job search platform, has become the main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2017-2020), on 23/06/2017. The agreement is valued by the German media at €6.7m annually, or €1.2m (+21.8%) more than the German beer brand Krombacher paid to Eintracht in 2016-17 for the main shirt space.

"Indeed is the worlds most popular job search service, with sites in more than 60 countries and 28 languages and launched in Germany in 2012," stated Eintracht Frankfurt. The deal was negotiated via Lagardère Sports, who work with the club, and Mediacom Sport & Entertainment, which works with the brand.

The logo of Indeed will be displayed not only on the men's first team, but also on the women's and youth teams of the club. The partnership "also covers all other sports and sections of the association and is aimed at its 46,000 members," added Eintracht.

"We want to embrace the manifold possibilities of the digital age even more than we have in the past. Indeed has enormous expertise in this area that we are positive we will benefit from. In…