Eredivisie: KB88 becomes exclusive sports betting partner of AFC Ajax in Asia

KB88 (Kasinobet88), the sports betting and online casino operator, has become the exclusive sports betting partner of AFC Ajax (Eredivisie) in Asia from the 2017-18 season, announced the club on 19/06/2017. This partnership, in the second level of the club's sponsorship hierarchy, will extend until 2018-19.

"Ajax is a huge club with a great history, well known for their Youth Academy and own developed players. Ajax will make geotargeted promotion for us exclusively in the Pan Asian Region," said Darren Royle, representative of KB88 Asia.

"We are delighted to announce our new partnership with KB88, exclusively for the Pan Asian region. As the club looks for opportunities to engage with our growing Asian fanbase and enhance the Ajax brand globally, this partnership feels like a natural fit after earlier partnership with Asian companies as CST Tires and Huawei," said Edwin van der Sar, CEO of the Dutch club.