Bundesliga: TEDi (retail chain) becomes shirt sleeve sponsor of Hertha BSC Berlin from 2017-2021

TEDi, German non-food discount retail chain, has become the shirt sleeve sponsor of Hertha BSC (Bundesliga) for four seasons (2017-2021), on 27/06/2017. The annual estimated fixed amount will be €1m, according to the German media.

The brand will obtain visibility on the left sleeve of the Hertha shirt, on the chest of the club's mascot, "Herthinho", as well as the naming rights to a section of the Olympiastadion in Berlin (capactiy 74,649).

"As part of the contract, TEDi will focus heavily on the family-orientated side of things, including becoming a partner of the Hertha BSC academy and the Kids Club. They will also gain naming rights for a section of the stadium and will introduce a family cam. The company logo will also appear on the chest of Hertha mascot Herthinho. A further highlight will be the chance for fans to sit on the 'Fan Bank' on the Marathon Plateau of the Olympiastadion and experience the match from there," said the club.

"Hertha BSC is a grounded club, who provide tickets for every person. We are proud to say the Hertha players will wear our logo on their sleeves…