Ligue 1 Conforama: Partouche (gambling) extends shirt sponsorship deal with LOSC Lille for 2017-18

The Partouche group, a French gambling and hotels company, will continue as the main partner and main shirt sponsor of LOSC Lille (Ligue 1 Conforama) for the 2017-18 season, on 30/06/2017. This partnership is in the first level of the club's sponsorship hierarchy.

Partouche has been a sponsor of LOSC Lille from 2003-04 to 2013-14, and again since 2015-16 (the sports nutrition supplements brand Etixx, a part of Omega Pharma group, was displayed on the shirt of LOSC in 2014-15). Partouche will pay the club an annual fixed amount estimated between €3m and €3.5m, according to French media.

"Few football clubs have a similar power of appropriation to their sponsor. Take a bright red shirt, strike three bars of the legendary white 'P' and ask any observer, the impact of a joint and historic identity between the LOSC and the Partouche group will certainly emerge. Season after season, this extremely strong association and its graphic materialisation it generates is a real attachment with the players and the supporters, going beyond the simple framework of sports sponsorship and business…