Tour de France: Vittel (mineral water) celebrates 10 years as a partner at the 2017 edition

Vittel will celebrate "10 years of its partnership with the Tour de France at the 2017 edition," stated the mineral water brand of the Nestlé group on 15/06/2017. Vittel, a partner since 2008, has extended its partnership as a member of the "Club du Tour" (first level partnership) and the official water of the Tour de France until 2018 with Amaury Sport Organisation, the organiser of the event, on 23/11/2013.

The brand will be present during the 2017 Tour de France via two motorcycles known as "fraîcheur" in the colors of Vittel, in charge of refreshing the cyclists with water. The mineral water brand will also be displayed on the bike frames of the entire Tour de France peloton.

Vittel will offer "84 spectators the possibility to discover the 'Village du Tour' as a VIP (the partner's village at the start of each stage)". Vittel will allow 163 riders, with their ambassador and former cyclist David Moncoutié, to cycle through the last 10km of the professional stage as 'La Rand'eau Vittel', between the 14^th and the 21^st stages of the 2017 Tour de France (see below). Finally, the brand…