Finland: MTV acquires the broadcast rights of the Champions League for the 2018-2021 period

The Finnish audiovisual group MTV has acquired the broadcast rights to the UEFA Champions League, valid in Finland, for the 2018-2021 period from the European governing body's marketing agency Team Marketing, according to UEFA documentation on 30/06/2017.

MTV, the TV rights holder for the 2012-2015 cycle, succeeds the Swedish audiovisual group MTG (Modern Times Group), which acquired the broadcast rights to the Champions League for the 2015-2018 period, valid for all platforms, on 15/04/2015.

UEFA launched the tender in Scandinavia for the TV rights of the Champions League for the 2018-2021 period on 10/04/2017. Candidates in Norway, Denmark, Sweden, and Finland were required to submit their bids no later than 08/05/2017.

UEFA: the tender process for the European cups (2018-2021) managed by TEAM Marketing

• UEFA Union of European Football Associations  also published the tender document for the Europa League, over the same period, with the same deadline (08/05/2017), but for Finland alone, on 10/04/2017.
• The Swiss agency TEAM Marketing, the only agency to market the media and…