Serie A TIM: Betfair (betting) becomes official partner of Juventus in Europe, Oceania, and Americas

Betfair, a British betting and online gambling operator, has become the "official gaming and betting digital partner" of Juventus (Serie A TIM), from the 2017-18 season, on 05/07/2017. The duration of the partnership has not been communicated. Betfair will benefit from the status of official partner, in the second level of the club's sponsorship hierarchy.

Under the agreement, Betfair may use the name and image of Juventus for its promotional communications in Europe (including Italy), North and South America, and Oceania. In Italy, Betfair will succeed the sports betting operator Sisal Matchpoint and online casino operator starcasino.it, official partners of Juventus in 2016-17. In several Asian countries, the Italian club has formed a regional partnership with the sports betting operator Vwin, which began in January 2017.

Betfair will also obtain visibility on the signage at the Allianz Stadium (41,000 capacity) and at the Juventus Training Centre, as well as on the club's communication platforms. Juventus supporters will also benefit from exclusive online offers, as well as the…